Digital Marketing & Growth Specialist
Four-plus years scaling organic and paid growth for D2C brands and early-stage startups across India, the US and New Zealand — SEO, paid media, funnels and AI-powered marketing workflows, owned end to end.
About
I'm a digital marketing and growth specialist who's spent the last four years turning analytics into decisions — and decisions into revenue. I owned SEO end to end at a D2C healthtech brand, ran India + US campaigns, and built go-to-market for early-stage startups.
I'm fluent in the numbers that matter — CAC, ROAS, CTR, CVR, LTV — with a strong command of GA4, Search Console and modern AI-assisted marketing workflows. Alongside client work, I build my own products: three ventures spanning healthtech, proptech and travel.
I like lean, fast-moving environments where one person can own the whole loop: strategy → execution → measurement → iterate.
Things I'm building
Three products I founded and ship on — from concept and positioning to the live site and its growth.
The clinic OS for small Indian clinics.
DHI Doc runs the whole front desk from a single tablet — bookings, a smart queue, photo prescriptions and WhatsApp delivery — without asking doctors to change how they practice. Built for Indian clinics, made in Uttarakhand.
Visit dhihealth.in →Everything about your property. One screen.
Buying property in India means chasing title records, fraud checks and land-safety data across a dozen places. PropX Praman verifies title, fraud and land safety with satellite-grade GIS, and returns a full report in about three minutes.
Sacred journeys, shaped to you.
A travel brand built around spiritual yatras, wellness retreats and Himalayan treks — from the four dhams to a first trek to Kedarkantha, itineraries built around real life.
Freelance · 2025–present
Selected engagements delivering SEO, paid media and content for D2C brands across the US and New Zealand.
Targeted SEO and content strategy for a US-based solid-gold jewelry brand, paired with Google Ads to grow qualified, high-intent traffic.
SEO for a handcrafted, Nelson-made muesli and granola brand — keyword strategy, on-page optimization and content to lift organic discovery.
Where I've worked
Growth and SEO roles across D2C healthtech, mobility and IoT.
Sep 2022 – Jan 2025
Traya Health · D2C Healthtech · Remote
2026
IoT startup. Owned GTM documentation and launch readiness across 3+ product modules; authored RBAC and UAT plans covering 20+ user roles, plus 10+ product docs and positioning frameworks.
GTM · 20+ roles
2021 – 2022
Mobility startup. Improved rankings for 100+ high-intent travel keywords in six months, supporting a 20% uplift in organic acquisition, and fuelled a calendar of 50+ SEO landing pages across 10+ city routes.
+20% organic
How I work
The stack behind the strategy — from crawl data to AI-assisted execution.
SEO & Organic
Analytics & Paid
AI & Automation
Funnel & GTM
Credentials
01
Google / Coursera
02
IBM / Coursera · AI
03
HQ Digital · 2025
04
Kraftshala · 2021
05
06
Reliance Foundation Skilling Academy
Let's work together!